Paul Rand: A Designer’s Eye


This book was first published in 2014, well before we opened in 2018. It was one of those books we wanted to offer on our first day, the sort of thing that was made for this place. Unfortunately by the time we opened it was unavailable. Now it’s back. But what is it? A new edition of the essential photo essay of items from the personal archive of legendary graphic designer Paul Rand. This limited-edition reprint is now available with two cover options, black or red, and offers a rare glimpse into Rand’s world and the designs he collected on his travels. The book also serves as a valuable design reference for aficionados and collectors of packaging and other ephemera. Author JP Williams, a former student of Rand, writes in the foreword of his relationship with the designer and describes the power objects can hold. A magical book with something for anyone with an eye. And you’ve got your choice of a black cover or a red cover.

  • Essay: JP Williams
  • Photography: Grant Peterson
  • Size: 6.125 × 9.625 inches 
  • Pages: 96
  • Binding: Hardcover
  • Edition: 800 black covers + 800 red covers = 1,600
  • Publisher: Wms & Co., 2024 (2nd edition)